There's no single answer to this question as the essential features of a good business strategy vary depending on the company's goals and objectives. However, there are certain key elements that should be included in any effective business strategy.
Those key elements are:
1. A clear understanding of your company's strengths and weaknesses, as well as your industry landscape. This includes an analysis of your target market, your competitors, and your own unique selling points.
2. A well-defined mission statement that articulates what your company is striving to achieve, both in the short- and long-term.
3. Specific goals and objectives that are measurable and realistic, so you can track progress and revise the strategy.